• Our Diverse Talents Thrive
    At The Intersection Of
    Innovation + Communication

    We connect with audiences by listening to their needs, and influencers by understanding their vision. The result is innovation: new products, experiences, and processes. Our expertise in communication gets the word out.

  • Come On By And Say Hello

    1. POST+BEAM ATL

      2310 W. Marietta Blvd. NW

      Suite C

      Atlanta, GA 30180

      404.477.6300

      atl@postandbeam.is

    2. POST+BEAM CGY

      #3, 100 - 7th Avenue SW

      Art Central Building

      Calgary, AB T2P 0W4

      403.818.4249

      cgy@postandbeam.is

    3. POST+BEAM LA

      860 S. Los Angeles Street

      Suite 420

      Los Angeles, CA 90014

      213.623.1287

      lax@postandbeam.is

    4. POST+BEAM NYC

      88 Pine Street, 5th Floor

      New York, NY 10005

      646.442.4318


      nyc@postandbeam.is

    5. POST+BEAM SF

      58 South Park

      San Francisco, CA 94107

      415.778.9391


      sfo@postandbeam.is

  • Laith Abdulkareem – NYC Office Manager
  • Defne Aydintasbas – NYC Partner
    • » close bio

    Born and raised in Baghdad, Iraq. Laith is responsible for operations at Post+Beam. His portfolio includes work for Columbia University, Best Buy, and the Iraqi Foundation in Washington, DC. An avid photographer and designer, Laith has a BFA in communication design from the University of Baghdad.

    Read his LinkedIn profile.

    » close bio

    Defne is a partner specializing in account management, media strategy, and business development, with a focus on Fortune 100 accounts. Born in Turkey, she worked at the Whitney Museum in fundraising before joining Post+Beam. Prior to that she worked at McCann Erickson and Euro RSCG. Defne has an undergraduate degree from Clark University. Her name is Turkish; it's pronounced DEFF-nah eye-din-TAHSH-bahsh.

    Read her LinkedIn profile, follow her on Twitter.

  • Melanie Bender – LA Partner
  • Isham Colosetti – ATL Senior Partner
    • » close bio

    Melanie is a partner overseeing Post+Beam's fashion and lifestyle practice. With a passion for discovering the new and different and a zest for today's ever-changing media landscape, Melanie and her team work with top editors, stylists and tastemakers to ensure brands not only send the right message, but stand out from the crowd. Melanie is also a LEED® AP and was formerly with Surface Magazine.

    Read her LinkedIn profile, follow her on Twitter, and find her on Facebook.

    » close bio

    The Co-founder of Creative Mischief, a boutique agency known for interactive and user-experience design, Isham joined forces with Post+Beam as a Senior Partner. Isham has over 17 years of interactive experience including online application development with IBM, conceptual R&D at FOX Interactive Media/MySpace, brand & identity design work while at Macquarium Intelligent Communications and Omnicom's Ketchum Interactive.

    Read his LinkedIn profile.

  • George Dy – SF Associate
  • Rebecca Goldberg – NYC Partner
    • » close bio

    George is an associate who specializes in user experience, user interaction, and Internet marketing, with subspecialties in social media and SEO/SEM. Before joining Post+Beam, he worked with many successful startup businesses in the Bay Area. He studied at Beijing Normal University and earned a BA in political economy from the University of California, Berkeley.

    Read his LinkedIn profile, follow him on Twitter.

    » close bio

    Rebecca is a partner in our public-relations practice. The founding editor of boutique DESIGN, an interior-design magazine for the hospitality industry, Rebecca is an authority on lifestyle and architecture trends. She has a dual degree from SUNY Oneonta in English and apparel and textiles.

    Read her LinkedIn profile, follow her on Twitter, and find her on Facebook.

  • Caitlin Hamilton – NYC Junior Associate
  • Melody Hernandez – LA Junior Associate
    • » close bio

    Caitlin is a public relations junior associate specializing in strategic media placements and social media. Prior to joining Post+Beam, Caitlin worked at WIRED magazine, 60 Minutes and Amnesty International. She has an MA in Media, Culture and Communication from NYU.

    » close bio

    Born and raised in Los Angeles, Melody is a self-proclaimed "mover and shaker" in entertainment and fashion public relations. In addition to her work at Post+Beam, she is a blogger/editor for C'est la Vie and the director of events and PR for lifestyle media brand JustBeCool.net. She was also previously a styling assistant for Lucky magazine.

    Read her LinkedIn profile, find her on Facebook.

  • Rowland Hobbs – NYC Managing Partner
  • Kent Hunter – NYC Senior Creative Counsel
    • » close bio

    Rowland is a communication strategist who thrives at the intersection of communication stewardship and innovation planning. Before founding Post+Beam he was the senior managing director at Ruder Finn Group, where he created the company's interactive brand. He is on the board of CocoaFish, a mobile-application startup in the San Francisco Bay Area; and he also serves as pro-bono senior vice president at MicroCredit Enterprises. He has a BA from Sarah Lawrence College and an MA in philosophy from K.U.Leuven (Belgium). See his full profile on LinkedIn, follow his Twitter stream, and friend him on Facebook.

    » close bio

    Kent is a founding partner of Post+Beam and is creative counsel to clients in the arts and architecture. Previously, he held executive creative director positions at Frankfurt Balkind and Hill Holiday. His work for Time Warner, The Limited, Goldman Sachs and The Guggenheim has won him numerous awards. A constant force in the design industry, he has held served on the New York board of AIGA, judged design shows and lectured around the country.

  • Gina Miller – NYC Senior Partner
  • Elaine Oye – ATL Junior Associate
    • » close bio

    Gina is a senior partner specializing in marketing, account planning, and integrated communications. Her work with large consumer brands includes extensive experience with consumer packaged goods. Before joining Post+Beam, Gina was at FCB prior to becoming director of marketing for the American Red Cross. She has a BS from Cornell University.

    Read her LinkedIn profile, follow her on Twitter.

    » close bio

    Elaine is a junior associate graphic designer and painter who specializes in custom typography and incorporating the tangible characteristics of print into the interactive scene. She received a BFA in Graphic Design from the University of Georgia.

    Read her LinkedIn profile.

  • Stacy Richter – CGY Senior Associate
  • Nadia Shen – NYC Senior Associate
    • » close bio

    Stacy is a senior associate with deep expertise in the oil and gas industry. In his previous position with an original equipment manufacturer, he consulted with end users, producers, and engineering and procurement managers about the environmental and business risks of their oil- and gas-producing activities. Stacy has a BComm degree from the University of Kaiserslautern and a master's in marketing from the University of Phoenix.

    Read his LinkedIn profile, follow him on Twitter.

    » close bio

    Nadia is an associate who specializes in wayfinding, interactive design, and complex infographics. Her deep understanding of the cross-cultural implications of design has been invaluable in her work with Asian and European clients. She has a BFA in communication design from Parsons School of Design.

    Read her LinkedIn profile.

  • Jennifer Rose – LA Junior Associate
  • Mark Sahm – NYC Production Manager
    • » close bio

    Jennifer is a public relations associate with an expertise in fashion and lifestyle. Cofounder and product analyst of Spoiled Little L.A. Girls, she knows a good brand when she experiences one. Jennifer is a Los Angeles native with a BS in advertising and marketing communications from SUNY, Fashion Institute of Technology.

    Read her LinkedIn profile and follow her on Twitter.

    » close bio

    Mark is a production manager with extensive experience in every aspect of print production, from layout through photo retouching through prepress. He is also a painter and a producer of electronic remixes. He has a BA in creative studies from Hofstra University.

    Read his LinkedIn profile.

  • Duke Sherman – NYC Managing Partner
  • Chris Sizemore – ATL Senior Partner
    • » close bio

    Duke is a managing partner specializing in management consulting to create organizational value. Before joining Post+Beam, he held managing director positions at RF|Binder Partners and Ruder Finn. Duke has an MA in economics from Occidental College and an MBA in finance and marketing from Fordham University.

    Read his LinkedIn profile, follow him on Twitter.

    » close bio

    Chris, a co-founder of Creative Mischief, a boutique interactive agency, joined forces with Post+Beam as a Senior Partner in 2011. In this capacity, he is a technology architect specializing in the management of large-scale projects involving interactive marketing, e-commerce, and brand development. Chris believes the keys to creating innovative solutions for, and long lasting relationships with clients are thorough communication, attention to detail, and application of practical principles. Prior to founding Creative Mischief, Chris spent over a decade working with IT solutions for one of the largest law firms in Atlanta, Georgia.

    Read his LinkedIn profile, follow him on Twitter.

  • Erika Templeton – NYC Associate
  • Brandon Turney – ATL Associate
    • » close bio

    Erika is a public-relations associate and advertising copywriter. She specializes in crafting and executing social media campaigns for both b2b and b2c communications. She has a BS in journalism from Boston University.

    Read her LinkedIn profile and follow her on Twitter.

    » close bio

    Brandon is a graphic designer. He graduated from the Creative Circus in Atlanta, Gerogia. His previous background was in computer network engineering. During that time he started his own IT and Design Company and realized his true calling was in the creative industry. He specializes in illustration, web and print design with a passion for color theory and branding.

    Read his LinkedIn profile, and find him on Facebook.

  • Joe Venters – ATL Senior Associate
  • Jason Warnock – CGY Partner
    • » close bio

    Joe is an associate whose passions include designing engaging interactive experiences for web and application platforms, and teaching interactive design at The Creative Circus. He studied Digital Media and Design at Full Sail University.

    Read his LinkedIn profile.

    » close bio

    Jason is a Post+Beam partner who leads our sustainability and consulting practice. An active member of the U.S. Green Building Council and LEED® AP, he has worked on sustainability projects with U.S. and Canadian clients such as Cook + Fox, Renzo Piano Building Workshop, Wachovia, and Google. Before joining Post+Beam, he was the director of marketing and sustainability for Hunter Douglas Contract. Jason has a management degree from the University of Calgary.

    Read his LinkedIn profile.

  • Katy Voevodkin – NYC Junior Associate
    • » close bio

    Katy is a junior associate who specializes in visual communication. Her proficiency in color theory, typography, and art history is her fundamental tool set. She received a BFA in graphic design from School of Art and Design at SUNY Purchase.

    Read her LinkedIn profile.

  • Less Noise
    More Innovation

    New products, markets, and ideas don't happen spontaneously. They have to be discovered, understood, and experienced. Along the way, a lot of noise can get in the way. Our process makes the difference clear to everyone in your audience, including all - important influencers.

    Process: Finding The New

  • Part search, part conversation, our approach does more than discover your objectives: it explores potential and defines new terrain. Where are you starting from? What's your ideal future? How much risk can you tolerate? The answers will help us create the right innovations and communicate them well.

    Process: Questioning

  • What's that sound? It's the story your audience is telling about what they want and what spurs them to action. When we listen intently enough, we hear their unmet needs – an open door for innovation + communication.

    Process: Listening

  • You're not telling your story – or selling your product – to a void. There are real people on the other side of the transaction. What do they need? What makes them happy? How do they like to connect with you?

    Process: Audiences

  • Every industry has them: the people who get the word first, who spot the trends, who make the decisions that matter. We find ways to make them your biggest fans and most powerful promoters.

    Process: Influencers
    • » close project

    Facilitated the design and implementation of a new Customer Relationship Manager (CRM) software tool.

    Streamlined the sales integration process and trained both the management and sales representatives on its use in the field, including the development of new sales infographics.

    • » close project

    Branding to reflect the integrity, growth, and forward-thinking vision that Angelo, Gordon & Co. extends to its clients.

    Clear structure and organization serves clients efficiently with a style that conveys the vitality and personality of the firm.

    • » close project

    Zooming in with interactive technology

    After eight successful years in the U.S., 3form was entering the European market. Apple's iPad – new in the U.S., not yet launched in Europe – proved to be the ideal platform for revealing the new ZOOM collection's translucency and versatility.

    Architects and designers need to see a product's full effect – difficult to accomplish with a physical sample.

    3form's sales reps were among the first in the European architecture/design community to receive iPads – fully loaded with the ZOOM app.

    The iPad's backlighting and interactivity allowed customers to experiment with the product, adding interlayers for custom effects. A dynamic video showcases the entire collection – without heavy, cumbersome samples.

    • » close project

    Created stewardship program concept: Responsible Canadian Energy.

    Invited to become only member of CAPP's Web Communications Strategy Group outside the oil and gas industry.

    • » close project

    Developed strategy and collateral system for sales support at Canyon Ranch, showcasing the special combination of wellness and lifestyle.

    Photography and design elements that brought the Canyon Ranch lifestyle to condos of Miami Beach.

    • » close project

    Inventing a brand from the customer's point of view

    We developed the brand based on customers' buying habits and past experiences with in-home shopping. Enhancing the bulky sample book with an iPad Enlightened Style app gives customers control over the process and a clear view of options and results.

    Homeowners need window coverings, but conventional in-home sales methods can be confusing or limiting.

    Tastemakers in this audience are keenly interested in efficiency, sustainability, and smart choices. They become advocates not just for the brand, but for the Enlightened Style process too.

    Enlightened Style gives customers a smarter, simpler, more interactive process for choosing window coverings in their own homes – a process that's aligned with their actual experiences.

    • » close project

    Redesigned consulting company's website to make it an easy-access research hub.

    Clean, crisp design made it easy for partners to get the right information.

    • » close project

    Announced new collections in interior design and art from Chista, a high-end residential showroom.

    Public relations placements in The New York Times, Hospitality Design, and Elle Decor drove direct sales and foot traffic.

    • » close project

    Public outreach for environmental responsibility

    Operations managers, production foremen, and engineers in the industry want to introduce smarter practices that save money.

    Members of the oil and gas industry face fluid spills that are both costs drains and environmental hazards.

    We pitched stories to the mainstream business media that emphasized Enviro Vault's spill-containment technology.

    Decision makers in the oil and gas industry paid attention. Enviro Vault increased its sales throughout Canada and is now making significant inroads in U.S. markets while building its image as a leader in environmental protection.

    • » close project

    Developed a custom software tool to assist the quotation and bid process for the architectural and design representatives working in the hospitality market.

    Provided management and business consulting to expand hospitality sales.

    • » close project

    Developed Identity to introduce new mobile Software as Service model to target Web developers

    Created "tangram" motif to identify a group of code that comes in premade suites for mobile apps.

    • » close project

    Using infographics to tell a strategy story

    Data-driven infographics make complex connections visual and vital.

    Chief marketing officers are interested in Facebook's reach but often have trouble visualizing how their companies can take advantage of it.

    Facebook's strategy team jumped on the opportunity to reach powerful advertisers.

    Thanks to three teams of designers working on a 24-hour cycle, we rapidly developed compelling infographics customized for each potential business partner.

    • » close project

    Completed waste management audits for Disney renovation projects.

    Determined new upcycling possibilities, reusing waste materials through our SocialCycling program.

    • » close project

    Web development to clearly communicate principles and ethics guiding Evercore's investment philosophy.

    User and task analysis to create information architecture based on real-world interactions.

    • » close project

    Finding the right language to talk to architects and designers

    A new contract division became an umbrella for the company's multiple brands, and the concept of "solar control" elevated the product offerings from "window coverings" to "daylighting."

    Hunter Douglas window coverings had enjoyed decades of success in the residential market, but architects and designers needed to be educated about the company's contract capabilities.

    An award–winning PR and ad campaign told the story: "Innovative products make innovative projects." Photos of those projects, featured on a new website, were so enticing that editors requested the photos to accompany their articles.

    Sales shot up dramatically over the eight-year course of the campaign, and Hunter Douglas has successfully expanded the contract division beyond North America to Europe, Latin America, and Asia.

    • » close project

    Reimagined existing logo to create a formal communication system.

    Developed clear format for consistent outreach, from action alerts to memos to event announcements.

    • » close project

    Press outreach to get people rethinking their plastic waste at the dry cleaner.

    Partnered with hotels to advocate the message.

    • » close project

    Building leadership through education.

    Regardless of designation (AIA, GBCI, ASID), the AEC community requires that its members commit to a certain standard of continuing education.

    The large and diverse architectural, engineering, and design community with little time to meet with product manufacturers beyond billable hours.

    The continuing education accrediting organizations that set the standards and programming parameters for each designation.

    Building a comprehensive education and development program meeting the needs of the AEC community and beyond.

    • » close project

    Thirteen years of advertising for the Guggenheim, from print to online, viral to outdoor-every show, every artist.

    "Fiftieth anniversary" NASDAQ and Reuters wall in Times Square animation.

    • » close project

    Launched new design program with in-person meetings at editors.' desks

    Created holiday gift to bring design experience to top-tier publications.

    • » close project

    Developing outreach for social good

    Our "Nothing Can Go a Long Way" campaign introduced a new way of thinking about charity, focusing on the innovative scale of the MicroCredit Enterprises microlending business model, rather than the money.

    To attract hard-to-convince high net worth individuals, corporations, and foundations, social enterprise organizations need to show them something beyond the traditional nonprofit model.

    The campaign launched with a donor-funded eight-page insert in the Financial Times, a website, and a video to reach people looking to use their assets for good, while retaining their portfolio.

    Our outreach resounded with audiences, attracting over $50 million in guarantees and 300,000 loans to the poor.

    • » close project

    With Luv Aj’s signature heavy-metal spikes and layered chains, 23-year old designer Amanda Thomas was positioned as a jewelry wunderkind, engaging an A-list following around the nascent label.

    Spotted on Kim Kardashian, Nicole Richie and Vanessa Hudgens and reverberating through top tier publications and influential style blogs alike, the brand was established as the line fashion’s tastemakers luv.

    • » close project

    Converted wasted Sunscreen materials into backpacks and closet organizers for domestic use in Africa.

    Set up logistics and organized the reclamation process through our SocialCycling program.

    • » close project

    Introducing a high-end yet little-known New Zealand company to U.S. designers

    Little known outside New Zealand and Australia, Mokum's sophisticated yet relaxed designs represented a fresh and exciting alternative for U.S. designers.

    Interior designers are constantly seeking new and original products that will put a distinctive stamp on their work.

    Media outreach, showroom tours, and intimate launch events brought Mokum to the attention of New York design editors.

    Mokum was featured in The New York Times' Home section and in many trade publications, and the influential Holly Hunt showroom began featuring the line.

    • » close project

    Internationally acclaimed fashion designer Narciso Rodriguez is inspired by the women for whom he designs. His fragrance, For Her, is a celebration of that fact. For the launch of this marquee scent, Post+Beam created For You, a line of exclusive announcements, premium samplers and offers sent quarterly to qualified members through our customer acquisition database.

    This targeted marketing program identifies, rewards and communicates to his most loyal and dedicated customers. For You is now the best practice in loyalty marketing for parent company, Shiseido.

    • » close project

    Developed LEED-specific energy simulation calculators for Nysan's external and specialized solar control systems.

    Created LEED and sustainable sales training tools and seminars.

    • » close project

    Sephora needed to parlay the cult mystique into a brand benefit.

    Beauty retailer Sephora was introducing a new cosmetics brand from Los Angeles jewelry designer Tarina Tarantino – who already had her own niche brand.

    PR meets QR. The Tarantino QR code – a password to a Sephora mini-site – appeared in a Times Square billboard, in Sephora windows nationwide, and at New York City bus stops. We tipped the fashion press to the code, and built suspense and excitement around the launch.

    Tarantino fans loved the new interaction, and Sephora attracted new customers.

    • » close project

    Launched the brand identity for Opportunity Collaboration, establishing an engaging
    "un-conference."

    Brought together influential financiers, entrepreneurs, and business managers from around the world.

    • » close project

    Developed materials to introduce the first high-end water filtration system of its kind to the world.

    Sent Ovopur systems out to editors throughout New York to experience the design and use it in photo shoots.

    • » close project

    Animating the Sephora experience for a new fan base

    A free, simple, addictively interactive phone app generated excitement and anticipation for the launch.

    Fans of the Tokidoki animated character were primed to embrace Tokidoki beauty products, available exclusively at beauty retailer Sephora.

    Invited to a launch party in New York, a select group of fashion and beauty bloggers tipped their readers to the news. Meanwhile, Facebook users quickly spread the word about the app.

    The app became one of iTunes' top-10 lifestyle/fashion downloads. By the time the product line launched in Sephora stores and online, word of mouth had created positive buzz and demand.

    • » close project

    Created a place for individuals to get away from the high traffic at one of the world's largest trade shows.

    Partnered with three major showrooms to design the project and attract industry tastemakers.

    • » close project

    Rebranded and repositioned Shaw Hospitality to elevate it as a thought leader in design.

    Created "The Language of Design," speaking to a designer audience from print ads, collateral, and the Web.

    • » close project

    Creating a big draw for MDC Wallcoverings' product launch

    From "tabula rasa" – "blank slate" – we created the tabrasa name, then developed the identity and interactive marketing strategy.

    Architects and designers want to give their clients a big canvas for documenting and sharing ideas.

    Tabrasa launched at NeoCon, the premier trade show for contract designers, with a "tweet and draw" demonstration of the paint's potential. Design bloggers were tipped off in advance.

    A time-lapse video captured the live demo. "Talk about a brilliant way to create conversation around a new product!" – Marketing blogger C. B. Whittemore

    • » close project

    Social media targeted all Sheraton guests, from vacationing families to international tourists to business travelers.

    Went off the beaten path to provide savvy New York City tips that elevated the Sheraton as a real resource for tourists, as well as New Yorkers.

    • » close project

    Worked with Skyfold's engineering group to research how the VOC levels of adhesives would affect LEED standards for schools.

    Developed a new product standard for Skyfold Partition systems, helping students across the country to breathe easier.

    • » close project

    Giving a distinguished dance school the star billing it deserves

    We repositioned the school "at Lincoln Center" in all touchpoints; new photos and inspirational copy put the learning experience in first position.

    Donors, ballet connoisseurs, and students – and students' families – needed to be reassured that this is New York's premier ballet school, with a heritage going back to the legendary choreographer and ballet pioneer George Balanchine.

    Ballet connoisseurs appreciated the sophisticated approach and the spotlight on Lincoln Center, home stage for New York City Ballet.

    Consistent branding extends across the Web and brochures, giving SAB vital tools for growth.

    • » close project

    Relaunched CoreNet Global's monthly magazine to connect with real estate executives.

    Complete facelift reflected CoreNet's expertise and turned the publication into a valuable resource.

    • » close project

    Reviewed Wolf Gordon's reclamation and recycling standards.

    Described how their products fit within the various LEED rating systems (LEED CI, LEED NC, LEED for Schools, LEED E+B).

    • » close project

    Launching an art-inspired swimwear brand in the fashion fast lane

    These suits' bold, vivid prints make an artistic statement that elevates them beyond the mundane.

    Editors and bloggers saw swimwear as a seasonal footnote, not a major fashion story.

    Fashion stylists got the message, trendsetting media outlets like Vogue and the New York Times' Style section spread the word, and celebrities like Rihanna, Tyra, and Diane struck poses in the striking suits.

    PR + showroom sales = unprecedented and enthusiastic media coverage. "We are in awe of We Are Handsome," wrote Style.com.

    • » close project

    Created Kit of Parts microsite, giving designers a custom interactive experience online.

    Generated buzz for new collections and created a new, efficient sales flow.

  • We got denim crazy at the Post+Beam New York office, just cause we felt like it! Do u have any dress up ideas for us? http://t.co/GOmQqk6x

    01/26/2012

  • Post+Beam Sheds Light on the Interplay Between Innovation + Communication
    By Elizabeth

    Rowland Hobbs chats with Elizabeth Ricardo about how innovation + communication can help companies break through the noise to get noticed by the media and the customer. Post+Beam Sheds Light on the Interplay Between Innovation + Communication

    Read Full Article

    12/15/2011

    Post+Beam Sheds Light on the Interplay Between Innovation + Communication
    By Elizabeth12/15/2011

    Rowland Hobbs chats with Elizabeth Ricardo about how innovation + communication can help companies break through the noise to get noticed by the media and the customer.

    Post+Beam Sheds Light on the Interplay Between Innovation + Communication


  • Post+Beam: Model for a day! Eco-friendly designer Carrie Parry is looking for women to star...

    01/26/2012

  • Post+Beam: We got a little denim crazy at the Post+Beam New York office, just cause we felt...

    01/25/2012

  • NYC eco designer @CarrieParry wants YOU to star in her next lookbook on Feb 4. If you're a lady, 5'7+ & size 4-6, email info@carrieparry.com

    01/26/2012