You are currently browsing the blog archives for February 2008.
Conde Nast Looks at the Best & Worst Green Companies
Posted by Duke Sherman on February 26 at 10:24 AM In the March issue of Portfolio, Conde Nast reports on the 11 best Green Companies and the 10 worst that should be doing more. Some are expected, some are surprising... Topics: branding, economic development, free write, green 0 Comments Read Full PostMetrics Round-up: 2008 so far...
Posted by Rowland Hobbs on February 25 at 5:53 PM Consumer decisions on sustainability; corporate investment in sustainability. Advertising clutter. DVR usage. Who really clicks on ads? Bloggers are a nice demographic, but not all the next generation is as online savvy as you think. Fine out more in the metrics round-up. Topics: advertising, branding, grassroots, green, interactive, public relations 3 Comments Read Full PostBoredom, Cinematography, but, Don't Make Me Click: Learnings from Interactions 08
Posted by Rowland Hobbs on February 24 at 4:20 PM I did not attend Interaction 08 conference, but luckily they posted all the videos. I've been enjoying watching these on planes and trains, and discovered that boring users may inspire action, pacing in storytelling can create engagement, and that users don't want to click. But you have to click here if you want to see my takeaways and the videos. Topics: architecture and design, interactive 0 Comments Read Full PostProduct(Red)
Posted by Katie Gerenski on February 11 at 1:56 PM I’m sure we have all seen merchandise from the Product (Red) campaign that was started by Bono, but has it been a success as a philanthropy? Topics: branding, philanthropy 1 Comment Read Full PostWho wins in the game of green credit cards?
Posted by Duke Sherman on February 8 at 10:42 AM Most major credit card issuers are quickly moving into offering “green” credit cards that purport to give back to the environment by allowing users to channel a percentage of their spending towards purchasing carbon offsets and other environmental initiatives. Topics: branding, financial services, grassroots, philanthropy 1 Comment Read Full PostMicrosoft may unlock new branding market with Yahoo Acqusition
Posted by Rowland Hobbs on February 3 at 5:01 PM Lots will, including Google's response well analyzed here and here, been said about this proposed hostile bid (although I found Yahoo’s FAQ rather amusing in its ability to lay out questions and provide no answers.) I believe, however, that there is a side that is being overlooked: a new market for branding online. Topics: advertising, branding, financial services, interactive 1 Comment Read Full Post- DMD green BlogSocial Media in Oil & Gas: A Snap ShotPOSTED BY Jason Warnock ON FEBRUARY 11 AT 2:00 PM
We asked DMD Insight Managing Partner, Gina Miller, to weigh in with her thoughts on the ongoing Social Media debate in the Energy sector. She has provided an interesting and often times detailed snap shot into the activity within the Oil and Gas producer market as well as the importance and underlining principals of a good Social Media campaign. .
- DMD insight BlogFinding Gems at the Armory Art ShowPOSTED BY Rebecca Goldberg ON MARCH 6 AT 12:21 PM
I am not an expert on art though I do have a fascination with it. The majority of my knowledge is rooted in its history, and as I do not have a place to put the pieces I admire, I had little experience attending a show of current (living) artists. My curiosity brought me to the Armory Art Show at Pier 92 and 94 on the west side of New York this weekend. For an art fair, it was surprisingly structured. There were aisles, informal booths, and it looked much more formal than I had imagined. I wanted gritty, arty, struggling but alas even art is a business it seems. .
- DMDxd BlogUnconferencePOSTED BY Jesse Poe ON FEBRUARY 12 AT 7:02 AM
Today’s UnConference was a smash hit. Hosted by DMD and Arne van Oosterom (Owner and Strategic Design Director at DesignThinkers, a strategic design agency based in Amsterdam, founder of WENOVSKI design thinkers network) at Parsons The New School for Design. A collection of 20 great cross-disciplinary thinkers from San Francisco to Finland and in between, met for 4 hours to discus solutions for urban design. The unconference started as a mummer, quickly raised to a rumble of fantastic ideas and thousands of possible directions for making world of design better. After an hour of this exciting fray of thinking, GK VanPatter (Co-Founder, HUMANTIFIC, CoFounder, at NextDesign Leadership Institute Founding Editor at NextD Journal), stepped in with his own brand of design, making sense of cross-disciplinary innovation. And make sense of it we did! Broken into 3 timed sessions we: discovered the issues we all had burning within us and were addressing in our own ways distilled them all down to the most potent and effectual problem to solve, the problem which when solved would begin to unravel the tensions around other problems and open them up for solving finally coming up with 50 possible solutions to that one issue Amazing day. Amazing minds. Amazing results that got at the heart of not just possible directions for making world of design better, but possibly making the design of our world better through better interactions. Look for more on this Unconference what we learned, what we can share, and what/when the next one will be!.