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Q&A with Popcha! on the future of Virtual Worlds

Posted by Rowland Hobbs on December 2 at 7:25 PM Last week Google announced its intention to close Lively, their virtual world platform. Having collobrated on "The Virtual Brand Footprint: The Marketing Opportunity in Second Life" (downlaod here) with Boris Kizelshteyn, we thought we should ask him and his his firm, Popcha!, what the future of virtual worlds looks like now. In our Q&A, we discover what happened at Google, what this might mean for Google Earth, and where you might be holding your next company conference.
Topics: interactive        11 Comments Read Full Post