DMD Group Blog

Browsing all of posts in philanthropy  

A Microlending model that opened our eyes

Posted by Rowland Hobbs on April 2 at 10:39 AM 'm happy to announce that DMD has taken on, as a pro bono assignment,
the role of marketing agency for MicroCredit Enterprises (MCE).
I'll be posting more on this going forward, but for now, let me tell
you why we were so seduced by MicroCredit Enterprises. Topics: advertising, branding, design, financial services, interactive, philanthropy, public relations        0 Comments Read Full Post

Product(Red)

Posted by Katie Gerenski on February 11 at 1:56 PM I’m sure we have all seen merchandise from the Product (Red) campaign that was started by Bono, but has it been a success as a philanthropy? Topics: branding, philanthropy        1 Comment Read Full Post

Who wins in the game of green credit cards?

Posted by Duke Sherman on February 8 at 10:42 AM Most major credit card issuers are quickly moving into offering “green” credit cards that purport to give back to the environment by allowing users to channel a percentage of their spending towards purchasing carbon offsets and other environmental initiatives. Topics: branding, financial services, grassroots, philanthropy        1 Comment Read Full Post

How the Olympics demonstrates the value of content

Posted by Rowland Hobbs on July 17 at 8:30 PM NBC is betting more on putting Olympics online than through TV based upon the poor performance for advertisers through TV during the Winter Olympics and the rise of page views for online content.... Topics: advertising, interactive, philanthropy, public relations        0 Comments Read Full Post

The Museum Brand Footprint

Posted by Rowland Hobbs on January 6 at 8:35 PM Cultural institutions are increasingly turning to architectural talent to define their organization. Seeking to make a footprint that extends beyond the building to the brands local, national and international stature, cultural institutions go through an extensive architectural selection processes. Further, these organizations must go through extesnive development planning and--upon opening the doors to their new home--large public relations, advertising and online communications campaigns..... Topics: architecture and design, arts and culture, philanthropy        1 Comment Read Full Post