DMD Group Blog

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How to Market in a Downturn

Posted by Duke Sherman on April 12 at 12:00 AM Harvard Business Review talks  How to Market in a Downturn in their most recent edition.  Some sage advise to marketing managers on how to keep their vision focused on long-term branding & marketing goals while dealing with short-term resource constraints...
Topics: branding, media        5 Comments Read Full Post

Diary of a Microagency

Posted by Rowland Hobbs on April 8 at 12:11 AM Ample articles, blog posts, hand wringing, panel discussions and chest thumping from marketing agencies are calling attention to the Damocles sword hanging over print and broadcast journalism. Yet, few agencies have turned their inquiries on themselves. If “The Media Is Dying,” is the agency its coffin?
Topics: advertising, branding, design, grassroots, interactive, media, public relations        8 Comments Read Full Post