Browsing all of posts in branding
How to Market in a Downturn
Posted by Duke Sherman on April 12 at 12:00 AM Harvard Business Review talks How to Market in a Downturn in their most recent edition. Some sage advise to marketing managers on how to keep their vision focused on long-term branding & marketing goals while dealing with short-term resource constraints...Topics: branding, media 5 Comments Read Full Post
Diary of a Microagency
Posted by Rowland Hobbs on April 8 at 12:11 AM Ample articles, blog posts, hand wringing, panel discussions and chest thumping from marketing agencies are calling attention to the Damocles sword hanging over print and broadcast journalism. Yet, few agencies have turned their inquiries on themselves. If “The Media Is Dying,” is the agency its coffin?Topics: advertising, branding, design, grassroots, interactive, media, public relations 8 Comments Read Full Post
A Pritzker, a Fan and a Handbag
Posted by Duke Sherman on July 31 at 1:02 PM What do you get when you combine a Pritzker, a Fan and a Handbag? It has been called everything from “genius” to “commercialization gone awry” to a “Star Trek –style spacecraft.” Whether you love or hate it, the 7.500 square foot epicenter where architecture, art and fashion collide is landing in Central Park in October. Topics: advertising, architecture and design, arts and culture, branding, design, free write 5 Comments Read Full PostDesigners Can Save The Newspaper
Posted by Rowland Hobbs on July 28 at 4:00 PM Journalists write. They don’t design.With newspapers nationwide suffering from lost advertising, revenue, and market share, how can we imagine a solution that can breathe new life into these failing brands? The start of some of my thinking is of the role designers may have in saving the newspaper. A new breed I am calling the "designalist".
Topics: advertising, branding, design, free write, interactive, public relations 2 Comments Read Full Post
Branding v. Brand Experiences
Posted by Rowland Hobbs on July 24 at 9:14 PM I think the term branding gets abused. So I’ve been playing with some definitions. Interested to get feedback on “brand experience” v. “branding” in regards to online marketing. Let’s see if I can break that down after the jump…. Topics: advertising, branding, interactive 0 Comments Read Full PostGrand Theft Auto IV: A Confluence of Art, Marketing, M&A, and Guinness
Posted by Duke Sherman on May 16 at 12:54 PM Now that Grand Theft Auto IV ‘s first day gross of $310m has entered the Guinness World Records, the looming question is what will happen to the hostile takeover from Liberty City? Take-Two Interactive, the publisher of the game, is entrenched in a takeover bid by gaming titan Electronic Arts whose $2b offer ends today.... Topics: advertising, branding, design, financial services, interactive 5 Comments Read Full PostBeep! Beep! Who's got the keys to the....zero-emission car?
Posted by Rowland Hobbs on May 5 at 7:29 AM I'm obsessed with cars. As a kid I would memorize everything about them. I think it surprised my family, as my eyesight percluded my chances of driving. Nonetheless, I would sketch new dashboard designs, quiz car dealers on MPG and horsepower, and drive the rest of my family—who honestly didn’t care as much about cars—a bit crazy. So, it is with some childlike glee I can tell you about two new cars, and one concept car that are attempting to finally, truly decrease emissions.Topics: branding, design, green 1 Comment Read Full Post
The Museum Brand Footprint Roadshow: Toronto
Posted by Rowland Hobbs on April 8 at 10:16 PM We just got back from Toronto, where we presented the “Museum Brand Footprint” to The Art Gallery of Ontario.Topics: architecture and design, arts and culture, branding, economic development 1 Comment Read Full Post
A Microlending model that opened our eyes
Posted by Rowland Hobbs on April 2 at 10:39 AM 'm happy to announce that DMD has taken on, as a pro bono assignment,the role of marketing agency for MicroCredit Enterprises (MCE).
I'll be posting more on this going forward, but for now, let me tell
you why we were so seduced by MicroCredit Enterprises. Topics: advertising, branding, design, financial services, interactive, philanthropy, public relations 0 Comments Read Full Post
New White Paper Announcement: "The Museum Brand Footprint: The Role of Architecture in Defining the Museum's Image"
Posted by Rowland Hobbs on March 5 at 2:58 PM DMD is pleased to announce the publication of "The Museum Brand Footprint: The Role of Architecture in Defining the Museum's Image," a new white paper that provides useful insights and case studies for museum professionals in the midst of, or just beginning, reconstruction projects... Topics: advertising, architecture and design, arts and culture, branding, design, grassroots, interactive, public relations 0 Comments Read Full PostConde Nast Looks at the Best & Worst Green Companies
Posted by Duke Sherman on February 26 at 10:24 AM In the March issue of Portfolio, Conde Nast reports on the 11 best Green Companies and the 10 worst that should be doing more. Some are expected, some are surprising... Topics: branding, economic development, free write, green 0 Comments Read Full PostMetrics Round-up: 2008 so far...
Posted by Rowland Hobbs on February 25 at 5:53 PM Consumer decisions on sustainability; corporate investment in sustainability. Advertising clutter. DVR usage. Who really clicks on ads? Bloggers are a nice demographic, but not all the next generation is as online savvy as you think. Fine out more in the metrics round-up. Topics: advertising, branding, grassroots, green, interactive, public relations 3 Comments Read Full PostProduct(Red)
Posted by Katie Gerenski on February 11 at 1:56 PM I’m sure we have all seen merchandise from the Product (Red) campaign that was started by Bono, but has it been a success as a philanthropy? Topics: branding, philanthropy 1 Comment Read Full PostWho wins in the game of green credit cards?
Posted by Duke Sherman on February 8 at 10:42 AM Most major credit card issuers are quickly moving into offering “green” credit cards that purport to give back to the environment by allowing users to channel a percentage of their spending towards purchasing carbon offsets and other environmental initiatives. Topics: branding, financial services, grassroots, philanthropy 1 Comment Read Full PostMicrosoft may unlock new branding market with Yahoo Acqusition
Posted by Rowland Hobbs on February 3 at 5:01 PM Lots will, including Google's response well analyzed here and here, been said about this proposed hostile bid (although I found Yahoo’s FAQ rather amusing in its ability to lay out questions and provide no answers.) I believe, however, that there is a side that is being overlooked: a new market for branding online. Topics: advertising, branding, financial services, interactive 1 Comment Read Full PostBranding Your Hometown
Posted by Rowland Hobbs on January 30 at 7:10 PM The Brits, Las Vegas, and Minnieapolis St. Paul take on new branding campaigns. What works, what doesn't and what the Norweigians know that can help economic development campaigns... Topics: advertising, branding, economic development, public relations 1 Comment Read Full PostThe Lists of Lists
Posted by Rowland Hobbs on January 2 at 6:41 PM The year in review through the eyes of lists!Topics: architecture and design, branding, public relations 0 Comments Read Full Post
Maslow
Posted by Rowland Hobbs on November 18 at 7:13 PM I was initially a bit skeptical of Chip Conley's book entitled: Peak: How Great Companies Get Their Mojo From Maslow..... Topics: branding, hospitality 0 Comments Read Full PostMetrics Roundup: Diversified Media
Posted by Rowland Hobbs on November 10 at 7:37 PM A look at recent trends, statistics, and research... Topics: advertising, branding, interactive, public relations 0 Comments Read Full PostInformation Architects and Advertising Planners unite!
Posted by Rowland Hobbs on October 27 at 8:02 PM I just came across this poster which smartly argues why advertising planning and information architecture will increasingly blur together. The author, David Carruthers, has a good blog exploring the topic as well.... Topics: advertising, branding, interactive 0 Comments Read Full PostRapid Prototyping for Architecture and the culture of "making things"
Posted by Rowland Hobbs on October 21 at 8:07 PM A truly fascinating read in this month's Harvard Design Magazine arguing for architecture to embrace more mass production and step away from custom design. I found the read exhilarating as it embraced some of today's intriguing ideas: rapid prototyping, 3D printing, and Building Information Management (BIM). I actually found the article through Tree Hugger which gets very excited about the idea of "printing buildings" which would much better control the use and removal of building products.... Topics: architecture and design, branding, design, green, interactive 1 Comment Read Full PostMetrics Roundup
Posted by Rowland Hobbs on October 13 at 8:10 PM I'm starting this feature which will be a depository of metrics certain categories. I think I've been inspired by this idea of "statistical storytelling" from the GapMinder foundation--see below for more on their incredible visualization software and a link to a great video... Topics: advertising, architecture and design, branding, design, grassroots, interactive, public relations 0 Comments Read Full PostThe Prosumer Playground: The Interiors World Today
Posted by Rowland Hobbs on October 3 at 8:19 PM Passionista, prosumers, and the new consumer of all the cultural and high-end. Topics: advertising, architecture and design, branding, design, interactive, public relations 1 Comment Read Full PostProcess
Posted by Rowland Hobbs on August 26 at 8:22 PM What architecture can teach intergrated marketing (all aspects from Interactive to PR) how to sell process, not the creative genius. Topics: advertising, architecture and design, arts and culture, branding, design, hospitality, interactive, public relations 1 Comment Read Full PostVirtual Brand Footprint: Links
Posted by Rowland Hobbs on August 22 at 8:25 PM Really great conversation is emerging on our white paper--in collaboration with Combined Story and Market Truths--across a number of blogs.....Topics: advertising, branding, design, interactive, public relations 0 Comments Read Full Post
The Virtual Brand Footprint
Posted by Rowland Hobbs on July 30 at 8:32 PM “The Virtual Brand Footprint”, our white paper on how marketers can get the most out of Second Life in collaboration with Second Life development agency Combined Story and research firm Market Truths, is the first in a series of papers using the phrase “brand footprint” from DMD..... Topics: advertising, branding, design, interactive, public relations 0 Comments Read Full Post- DMD green Blog
Social Media in Oil & Gas: A Snap ShotPOSTED BY Jason Warnock ON FEBRUARY 11 AT 2:00 PMWe asked DMD Insight Managing Partner, Gina Miller, to weigh in with her thoughts on the ongoing Social Media debate in the Energy sector. She has provided an interesting and often times detailed snap shot into the activity within the Oil and Gas producer market as well as the importance and underlining principals of a good Social Media campaign. .
- DMD insight BlogFinding Gems at the Armory Art ShowPOSTED BY Rebecca Goldberg ON MARCH 6 AT 12:21 PM
I am not an expert on art though I do have a fascination with it. The majority of my knowledge is rooted in its history, and as I do not have a place to put the pieces I admire, I had little experience attending a show of current (living) artists. My curiosity brought me to the Armory Art Show at Pier 92 and 94 on the west side of New York this weekend. For an art fair, it was surprisingly structured. There were aisles, informal booths, and it looked much more formal than I had imagined. I wanted gritty, arty, struggling but alas even art is a business it seems. .
- DMDxd BlogUnconferencePOSTED BY Jesse Poe ON FEBRUARY 12 AT 7:02 AM
Today’s UnConference was a smash hit. Hosted by DMD and Arne van Oosterom (Owner and Strategic Design Director at DesignThinkers, a strategic design agency based in Amsterdam, founder of WENOVSKI design thinkers network) at Parsons The New School for Design. A collection of 20 great cross-disciplinary thinkers from San Francisco to Finland and in between, met for 4 hours to discus solutions for urban design. The unconference started as a mummer, quickly raised to a rumble of fantastic ideas and thousands of possible directions for making world of design better. After an hour of this exciting fray of thinking, GK VanPatter (Co-Founder, HUMANTIFIC, CoFounder, at NextDesign Leadership Institute Founding Editor at NextD Journal), stepped in with his own brand of design, making sense of cross-disciplinary innovation. And make sense of it we did! Broken into 3 timed sessions we: discovered the issues we all had burning within us and were addressing in our own ways distilled them all down to the most potent and effectual problem to solve, the problem which when solved would begin to unravel the tensions around other problems and open them up for solving finally coming up with 50 possible solutions to that one issue Amazing day. Amazing minds. Amazing results that got at the heart of not just possible directions for making world of design better, but possibly making the design of our world better through better interactions. Look for more on this Unconference what we learned, what we can share, and what/when the next one will be!.